The 3 M’s
For a small business, making the most of your marketing budget is often the difference between thriving and failing; so how do you choose the best method for your business?
When deciding how to spend your advertising budget, it’s crucial you consider the three M’s:
- Who’s your MARKET? Who is your product or service aimed at? In other words, who do you want to buy what you’re selling? Building up a clear and detailed picture of who you’re targeting is the vital first step before you decide anything else.
- What’s your MESSAGE? Once you’ve defined who you want to do business with, you need to understand what you want to SAY to them. What’s your message? You’ll want to communicate who you are and what you do and the benefits of your product/service to your target market.
- What’s the best MEDIA for your MARKET and MESSAGE? Once you’ve got your market and message sorted, then and only then should you be thinking about the media you use to target the right people with your message.
- Think about where your target market hang out and what sorts of media they consume; and choose a media that is most likely to get your message in front of them.
Typically we find that the media we offer – our community magazines, leafleting, online PR and social media – is perfect for a large percentage of businesses; but advertising with us is not for everyone.
If you’re a big corporate, looking to develop relationships with other corporates, then Mantra Magazines is probably not for you.
If the main thing you want to do is make contact with other businesses, there may well be better things you could be doing.
But if you’re looking to reach out to people within a specific area local to your business who have an interest in your product or service, then the chances are that we can help.