I came across a video the other day on social media by Nationwide, extolling the virtues of face-to-face interaction, rather than connecting via digital channels.
This struck a chord with me about how communication has changed over the years.
When I started work (funnily enough in a high street Bank) we connected with our customers every day over the counter.
People coming into see the bank manager was a daily occurrence and the most high-tech we got was phone or fax.
But businesses still thrived, perhaps more so, because of the human element in the “sales” process – or rather, face-to-face meetings.
People trusted their banks.
We didn’t have the opportunity to get more customers through the door using social media marketing, or email marketing.
Google was just something that sounded a bit like what babies did.
Yet still businesses grew, made sales and prospered.
Move forward 35 years and I couldn’t even tell you the name of my bank manager – in fact I suspect he doesn’t exist.
Most of my contact with my bank is by email or logging on to internet banking. All very handy, but not very personable. If a better offer came along, I might even jump ship and transfer my account.
I’m not saying that we shouldn’t move with the times – digital marketing is great – but just because we’ve got more media choice, does this mean we should stop meeting your customers or prospects face to face?
In my view, the answer’s an obvious “no”
All other things being equal – I’ll buy all day long from someone I know personally over someone I only know through my computer screen.
So maybe the banks are starting to realise that.
And I think we should too. How about you?
So, to get the ball rolling, we’d like to meet with you face-to-face at a small shindig we’re putting on, on May 17th at the Copthorne Millennium Hotel, Copthorne from 10.30am till 12.30pm.
We’ll have a guest speaker who’ll talk about the importance of mixing online with offline marketing and we’ll get the chance to have a chat with you over coffee and cake. It’s all completely free!
Hit reply and let me know if you can come (or if you can’t)
P.s. Here is a link to the Nationwide video that I mentioned above