We are proud of the fact that on average *93% of customers rebook advertising space with us.
We are always happy to share our repeat booking figures with you.
We think it’s important to give you all the facts and figures we can to assist you in making your decision about where to place your advertising for your business.
Below, we have detailed the repeat booking figures for customers appearing in our magazines on a month by month basis. In this table we have published the figures since March 2015 to show the consistency in the results we achieve each month.
Repeat booking figures are another way for you to gauge how well a publication works in terms of getting the message out to prospective customers. This is something that any publication should be able to furnish you with, to help you in your decision making, before you place your business with them.
|Total Customers |
|Total Customers |
from M1 "Rebooked" into M2
|Total Rebooked Customers (all)||Total Rebooked
Customers (with season adjustment)
|Dec 2016||vs||Jan 2017||246||19||227||86%||93%|
|Nov 2016||vs||Dec 2016||280||30||226||81%||90%|
|Oct 2016||vs||Nov 2016||282||19||242||86%||92%|
|Sep 2016||vs||Oct 2016||289||20||251||87%||93%|
|Aug 2016||vs||Sep 2016||281||15||237||84%||90%|
|Jul 2016||vs||Aug 2016||280||15||252||90%||95%|
|June 2016||vs||Jul 2016||289||17||255||88%||94%|
|May 2016||vs||Jun 2016||283||11||254||90%||93%|
|Apr 2016||vs||May 2016||258||20||251||88%||95%|
|Mar 2016||vs||Apr 2016||257||16||220||86%||91%|
|Feb 2016||vs||Mar 2016||258||17||220||85%||91%|
|Jan 2016||vs||Feb 2016||275||16||244||89%||94%|
|Dec 2015||vs||Jan 2015||278||26||231||83%||92%|
|Nov 2015||vs||Dec 2015||291||26||250||86%||91%|
|Oct 2015||vs||Nov 2015||291||34||234||80%||91%|
|Sep 2015||vs||Oct 2015||234||12||209||89%||94%|
|Aug 2015||vs||Sep 2015||234||15||209||89%||95%|
|Jul 2015||vs||Aug 2015||285||15||244||86%||90%|
|Jun 2015||vs||Jul 2015||282||14||248||88%||93%|
|May 2015||vs||Jun 2015||264||15||238||90%||96%|
|Apr 2015||vs||May 2015||249||21||212||85%||93%|
|Mar 2015||vs||Apr 2015||262||23||219||84%||92%|
*93% is our rebook figure once an adjustment is made for **Seasonal Customers.
Our rebook figure without the adjustment for Seasonal customers is still an impressive 87%.
**Seasonal customers are businesses that we work with who may appear several times during the year but do not need to maintain a permanent presence. For example, this may mean that they are advertising a date specific event and therefore would not need to promote it every month/or after the event.